Monday, 5 April 2010

On the impact of online advertising

Seamus McCauley is horrifed by the effect of online targetted advetising upon politics. Essentially, it's possibly to target such advertising so precisely that only the losers from a particular political proposal will see the ads. So instead of everyone considering said policy, only those who would suffer are alerted to it and of course, only those who would lose from it are likely to start shouting about how it shouldn't happen.


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